When I first started seeing the Too Faced Chocolate Bar palette my reaction to it was the same as my reaction to the LORAC Pro. Oh great another neutral palette, like we haven't seen those before. But just like the LORAC Pro it started to grow on and suddenly I just had to have it. I think the reason why it grew on me was because it was a warm toned palette but not overly so and the Candied Violet and Salted Caramel shades had caught my eye for some reason. Plus I heard that it smelled like chocolate which is always a good thing in my book.